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Maldives Marketing and Public Relations Corporation (MMPRC/Visit Maldives) has participated in the digital business event held this year in place of ITB Berlin, titled ITB Berlin Digital Business Day 2022.
The event was held on March 17, and proved to be a fruitful day of lucrative interactions between professionals and partners in the global travel and tourism trade through ITB’s digital platform consisting of a user-friendly portal.
ITB Berlin is one of the world’s leading travel trade shows bringing together the global travel, tourism and hospitality industries. The event presented the opportunity to network with stakeholders from all over the world and manage appointments on a user-friendly personalized platform with participants and establish new business connections through B2B meetings. This year’s virtual event offered tourism professionals and buyers worldwide with the opportunity to network and do business from around the globe through user-friendly networking tools and scheduled audio-video meetings. Participants were also allowed to take part in two one-hour Speed Networking sessions, during which they were automatically assigned meeting partners based on the provided profile and business interests.
Moreover, MMPRC participated in this global trade event to market unique experiences offered to tourists at the Maldives, under MMPRC’s marketing strategy which focuses on maintaining destination momentum and increasing arrival numbers from Germany, and around the globe. According to MMPRC through this event, they were able to provide the latest travel guidelines, information about the unique geographical formation of the Maldives’ scattered islands, and the stringent safety measures in place in our resorts, guesthouses, liveaboards and hotels.
Germany is one of the traditional top markets for the Maldives. The Germany market has consistently performed well, accounting for 7.2% of arrivals in 2021 with 94,784 visitors. The market is performing well this year as well, as the German borders remain open, and we have already seen 28,796 arrivals from Germany to the Maldives as of March 16 – 8.0% of total arrivals and holding onto the rank of the fourth top market this year.
Furthermore, MMPRC has conducted several important events for the German Market, such as joint-marketing campaigns with Let’s Go Tours, Travel Impressions (American Express), Condor, and TUI Germany & Austria. Other campaigns included the FVW e-learning program to educate travel trade professionals in the latest updates on the Maldives, as well as a campaign with Bentley Club Magazine, Imagine Magazine, Manta Reisen, and more. There are several activities ongoing for this market even now, such as the campaigns with FTI, TUI Germany, and Connoisseur Circle. We also have several other activities in the pipeline for this year to maximize the arrivals from the German Market, including media familiarization trips, social media and digital advertising campaigns, and participation in important events such as IMEX Frankfurt.
MMPRC carried out 260 different marketing activities in 22 global markets last year, including fairs, roadshows, familiarization trips, marketing campaigns, webinars, and interviews. The greatest testament to the success of these activities came late last year, as the Maldives secured the title of ‘World’s Leading Destination’ for the second consecutive year.
As part of the Golden Jubilee celebration of tourism in the Maldives, MMPRC has planned over 60 in-person events for the year 2022, including 11 fairs, roadshows and events scheduled for just the first quarter.
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