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Maldives Marketing and Public Relations Corporation (MMPRC / Visit Maldives) has launched a marketing campaign with Seera Group’s flagship consumer travel brand Almosafer – a renowned Middle Eastern travel service provider.
In the Middle East and North Africa, the Seera Group provides a variety of travel services. They are largely considered as Saudi Arabia’s most experienced and competent travel service provider. Seera would promote the Maldives on social media sites such as Twitter, Instagram, and Snapchat with useful and creative content, as well as organic posts and tales. The campaign will run from February 25 to March 11, 2022, for period of two weeks.
This collaborated campaign, which is linked with MMPRC’s regional marketing strategy, will showcase the Maldives as a safe haven ready to welcome travelers from the Saudi and Middle Eastern markets. Moreover, it will help preserve the destination’s visibility and actively engage travel audiences by sharing the most up-to-date travel information and rules with potential visitors and encouraging them to book Maldives vacations. This campaign’s efforts are expected to generate 5 million impressions.
The Maldives’ distinctive travel experiences and tourism products (resorts, hotels, guesthouses, and liveaboards) are being promoted by MMPRC’s regional marketing strategy, which includes many methods aimed at affluent and niche Saudi and Middle Eastern travelers. The goal of the campaign is to promote the various types of tourism accessible in the Maldives, such as honeymoons and romantic holidays, family holidays, diving, watersports, and MICE tourism.
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