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Visit Maldives has launched an ambitious marketing campaign in collaboration with the renowned ID Travel Group of the United States.
With over 37 years of expertise, ID Travel Group is a worldwide renowned, exclusive luxury sales and marketing business that sells exclusively to travel advisers. Virtuoso, Signature Travel Network, Travel Leaders Group, Altour, Travel Savers, Nest, and the Affluent Traveler Collection are among the main consortia networks that prefer the group. As a luxury boutique B2B distributor, the company selects only the best of the best, four and five-star properties for their inventory. ID spends more than $250,000+ each year on advertising with major consortia partners, reaching over 750,000+ upscale, high-net-worth consumers of these partners while the digital database reaches 11,700+ luxury travel advisors collectively.
The destination’s awareness in the US market will be raised as a result of this campaign, which will be run by a globally famous, elite luxury sales and marketing firm that sells exclusively to travel advisers. The Maldives will be included in ID Travel Group’s elite brochure collection, which includes the award-winning Travelers Collection brochure and the strategic Ultimate Exclusives brochure, which will be mailed to more than 15,000+ luxury advisers across the United States.
Moreover, this campaign is in line with Visit Maldives strategies to have Greater B2B contact with tour-operators and increase exposure for the destination in the US market. The campaign will take place between February and April 2022.
Despite the ongoing pandemic, the US continues to contribute a significant number of tourists to the Maldives ranking as the 5th top source market with an arrival figure of 54,745 travelers last year. By January this year, the Maldives had welcomed 5,028 travelers from the United States. In total, 229,027 travelers have arrived in the Maldives so far this year.
In addition, MMPRC has many dedicated activities to maintain destination momentum, increase arrivals from the USA throughout the year. This includes destination trainings, webinars, familiarization trips and roadshows. MMPRC also plans to hold virtual events for the market through this year and participate in physical fairs such as ATTA Elevate North American Conference and USTOA Annual Conference.
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