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Maldives Marketing and Public Relations Corporation (MMPRC / Visit Maldives) has returned to the Moscow Dive Show for the third year, showcasing the variety of beautiful seascapes and underwater experiences in the Maldives.
The event is held from 09 – 12 February 2023 in “Gostinyi Dvor” Exhibition Centre, Moscow, Russia. The Moscow Dive Show is the leading exhibition in Russia and Eastern Europe for watersports, dive and other marine activities. The fair showcases the latest offerings and collaborations in the diving, spearfishing, freediving, and underwater photography industries. The event provided excellent business opportunities for B2B and B2C market professionals, with access to qualified and relevant travel buyers, influencers, and market professionals.
MMPRC is joined at this event by 06 co-exhibitors at the fair. MMPRC’s industry partners showcased the unique variety of water sport activities and adventures awaiting tourists in the Maldives. While at the Moscow Dive Show, co-exhibitors also have the opportunity to connect with businesses who produce relevant equipment, experience their products, create activity outlines, and take part in training related to water sports activities.
MMPRC aims to solidify the Maldives’ reputation as a premier destination for diving and water sports and increase its visibility in the Russian and CIS market participating in the exhibition. Also, participation in this fair comes under MMPRCs’ destination marketing efforts for the market.
With a total arrival figure of 201,954 tourists in 2022, Russia was the second largest source market for the Maldives in 2022. So far in 2023, over 28,000 tourists have arrived from Russia, positioning the market as the largest source market at the moment. MMPRC conducted 16 high profile advertising campaigns targeting Russia last year, with several exciting activities and campaigns for this market in the pipeline for 2023.
In 2022, MMPRC conducted a total number of 178 marketing activities. This included over 90 marketing campaigns, attending 44 fairs, hosting 06 roadshows, 09 virtual events, 18 familiarisation trips, and 10 other events executed worldwide. The greatest testament to the success of these activities came late last year, as the Maldives secured the title of ‘World’s Leading Destination’ for the third consecutive year (among several other accolades). Last year, MMPRC also secured the title of ‘World’s Leading Tourist Board’ for the first time in our nation’s history.
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