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Male’ Water and Sewerage Company (MWSC) has launched ‘ARO’ a premium brand of water.
The ARO brand of water, which is released sealed in glass bottles, is primarily aimed at the tourism sector. Minister of Transport and Civil Aviation Aishath Nahula launched the brand at a special ceremony held at Crossroads Maldives. The ceremony was attended by the Ministers, heads of companies, board directors of MWSC and various stakeholders from the tourism sector.
Speaking on the occasion, MWSC Managing Director Hassan Shah stated that while tourism is growing at a fast pace, the industry can be sustained only by introducing and promoting local products in the tourism market. He also stated that establishing such products at par with foreign products is a step towards increasing the benefits of tourism and economy to Maldivians.
Moreover, ARO water will be released in sealed 1 litre and 500 ml glass bottles. These bottles are designed by locals which shows natural beauty of the country. According to MWSC, introduction of this bottle is an important step towards achieving the target set by the government to reduce the dependence on single-use plastic in the country and phase out single-use plastic.
ARO water is the first premium quality water produced in the country. MWSC have planned to introduce more products under the ARO brand to the market in the near future. ARO water can be ordered by calling 7960022 or through the website aro.mv
In addition, MWSC stated that company aims to choose eco-friendly methods in the company’s operations and services.
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