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Maldives Marketing and Public Relations Corporation (MMPRC / Visit Maldives) has initiated a ‘Cabvertising Campaign’ with Malaysia’s MyBump Media.
MyBump Media is the leading crowdsourced ad tech platform for transit outdoor media advertising in Malaysia. They regularly have ads endorsed on cars by genuine consumer-matching and using demographic, geo-location and consumer behavior data.
This campaign aims to promote the Maldives as a preferred and safe tourist destination for Malaysian travelers. It aligns with MMPRCs’ Southeast Asia (SEA) market strategy to target various relevant segments. The Cabvertising Campaign with MyBump Media will assist in our efforts to maximize visibility of Maldives in the Malaysia market and increase destination awareness and maintain brand presence by showcasing the unique experiences of Maldives. This campaign will further help to create greater awareness of guesthouses and affordable resort options available in the Maldives. And the campaign will be held from 17 March to 17 May 2022.
The Cabvertising Campaign will feature ads of Maldives on 30 cabs in locations such as KL City Center and KLIA/KLIA2 area. It will highlight 3 categories of Maldives including honeymoon, underwater & tourism in general. Another feature of the campaign is a blog write-up, and dedicated mails promoting Maldives will be sent out to the connections of MyBump Media. Maldives will also be advertised to all MyBump drivers through in-app messaging, while Maldives will be additionally mentioned on their Facebook and Instagram platforms.
Moreover, this campaign is held in line with MMPRC’s marketing strategy for SEA market, which is focused on ambient outdoor campaigns to strengthen Maldives brand in all major cities of the countries in this market, greater B2B contact with tour-operators and participation in major travel fairs and roadshows to cover all major cities.
MMPRC carried out 260 different marketing activities in 22 global markets last year, including fairs, roadshows, familiarization trips, marketing campaigns, webinars, and interviews. The greatest testament to the success of these activities came late last year, as the Maldives secured the title of ‘World’s Leading Destination’ for the second consecutive year.
As part of the Golden Jubilee celebration of tourism in the Maldives, MMPRC has planned over 60 in-person events for the year 2022, including 11 fairs, roadshows and events scheduled for just the first quarter.
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