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Maldives Marketing and Public Relations Corporation (MMPRC/Visit Maldives) has initiated exhibiting the Maldives at the biggest travel trade event held in India, OTM Mumbai, as the partner country, to further strengthen the Maldives’ brand visibility in this market.
OTM, also referred to as the gateway to India’s largest travel market, is one of the largest international gatherings of travel trade buyers and professionals in India. This event provides the opportunity for the international travel trade to meet tourism professionals and build long-term business relations from around the world.
This year’s OTM event will see over 1,100 exhibitors from 55 countries, with visitor figures estimated to reach over 30,000 during the three days of the event which will be held in Mumbai, India, from the 14th to 16th of March 2022, at the Bombay Exhibition Center.
Moreover, under the efforts to enhance the destination presence during OTM, Maldives will be exhibited as the partner country during the three day fair. As the partner country, Maldives is entitled to visibility on both offline and online components. As such Maldives will be promoted as a preferred holiday destination for Indians by highlighting tourism products and segments and experiences at strategic locations of the venue. Further to this our participation was communicated to over 50,000 agents in the organizers database through official presses and emailers.
According to MMPRC the main purpose of participating in this event is to promote the Maldives as a safe haven for travelers and to update the Indian travel trade with the latest information and travel guidelines from the destination. Throughout the event, MMPRC will showcase the geographical advantages of the scattered islands of the Maldives, allowing natural social distancing, and making our nation one of the safest destinations for tourists. Also Maldivian products, including resorts, hotels, guesthouses/homestays and liveaboards, will also be marketed through this event. The Maldives will be represented by MMPRC at a designated stand at OTM 2022, along with 18 co-exhibitors.
India was the largest market in 2021 with over 278,740 travelers and a market share of 22.6%. Similarly, India was the largest market in 2020 with an arrival figure of 62,960 and a market share of 11.3%. MMPRC has been participating in fairs and exhibitions and holding several activities for this market in order to maintain destination momentum and further increase arrivals from this market. This includes virtual and in-person activities such as major marketing campaigns with stakeholders, webinars, roadshows and familiarization trips.
MMPRC carried out 260 different marketing activities in 22 global markets last year, including fairs, roadshows, familiarization trips, marketing campaigns, webinars, and interviews. The greatest testament to the success of these activities came late last year, as the Maldives secured the title of ‘World’s Leading Destination’ for second consecutive year.
As part of the Golden Jubilee celebration of tourism in the Maldives, MMPRC has planned over 60 in-person events for the year 2022, including 11 fairs, roadshows and events scheduled for just the first quarter.
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