The Maldives Marketing and Public Relations Corporation (MMPRC / Visit Maldives) has invited several journalists from Japan to visit the Maldives on a familiarization (FAM) trip. 

This year’s first FAM trip organized by MMPRC will be conducted from January 11-17, 2022. The team arrived from Japan will be accompanied by MMPRC’s Public Relations Representative for Japan. The journalists team consists of writers from publications and magazines which are highly popular among affluent audiences in the Japanese market, with a combined reach of millions.

Moreover, the team of journalists will be hosted at Pullman Maldives Maamutaa and Mercure Maldives Kooddoo resort. During their stay, the team will familiarise themselves with the world-renowned Maldivian hospitality and unique experiences on offer for holidaymakers.

After the trip, the journalists from Japan will write about their experiences for several publications in online and offline travel media, including reports of hosting airline and resorts.  This trip provides the Maldives with the perfect opportunity to promote the destination as a safe haven for travellers from the Japanese market through online articles, publications and the individual social media platforms of the visiting journalists.

In 2019, a total of 44,251 travellers arrived in the Maldives from Japan, ranking the island nation as the 9th top source market for Maldivian tourism.

MMPRC carried out 260 different marketing activities in 22 global markets last year, including fairs, roadshows, familiarisation trips, marketing campaigns, webinars, and interviews.

As part of the Golden Jubilee celebration of tourism in the Maldives, MMPRC has planned over 60 in-person events for the year 2022, including 11 fairs, roadshows and events scheduled for just the first quarter.


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