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“Reconnect with Maldives” program has been aired on CNN.
The “Reconnect with Maldives” program has been shown on CNN feeds as part of the Maldives Marketing and Public Relations Corporation, MMPRC (Visit Maldives), and CNN International’s ongoing global campaign.
The 30-minute program premiered on CNN International’s Europe, Middle East Africa, Asia Pacific, South Asia, North America, and Latin America feeds on December 11, 2021. And the repeat of the program aired 4 times on December 11 and 12, 2021. Moreover, Reconnect with Maldives video is also posted on CNN’s social media platforms.
The purpose of this campaign is to further promote Maldives as the ideal and safe travel destination that caters to the needs and wants of travellers in the era of the new normal. It will focus on providing information on the stringent measures that are in place at our tourism products which includes resorts, hotels, guesthouses and liveaboards. It will also promote the geographically scattered islands which provides natural social distancing for travellers and promote the experiences unique to Maldives. CNN is also marketing the destination via digital platforms through ads and banners as part of the global campaign.
Through the program viewers got a glimpse of what visitors can expect to experience in the Maldives, including local life in the UNESCO Biosphere Reserve, Baa Atoll, traditional music, how locals make the instruments, local food and life within local communities. It also featured the work of Manta Trust and Reefscapers, the first local female PADI course instructor, a local chef and the all women boduberu (traditional drums) music group “Faimini Boduberu Group”.
The campaign with CNN is conducted in alignment with MMPRC’s global marketing strategies, which is focused on sustaining the tourism sector, through partnerships and joint campaigns conducted with international stakeholders. As part of these collaborations, annual webinars, marketing, and digital and social media campaigns are held to provide the most up-to-date information about the destination to the travel trade and travellers around the world.
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