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Maldives Marketing and Public Relations Corporation (MMPRC/ Visit Maldives) has launched a campaign with McDonald’s Travel TV to promote the Maldives in the German-speaking markets.
The commercial will highlight the distinctive attractions of the Maldives, including the stunning underwater scenery, shipwrecks, romantic adventures, and sandbanks. It aims to draw attention to the distinctive one-island, one-resort idea. Based on the interests and preferences of our German-speaking markets, including Germany, Austria, and Switzerland, the advertisement has been carefully chosen. In the German-speaking countries, the campaign will increase the Maldives’ brand visibility and awareness and reach a wide audience. Under the campaign the Maldives will be advertised in 700 McDonald’s outlets with a reach of 35 million consumers.
With 132,426 arrivals as of December 28, 2022, the German-speaking market ranks as the fourth highest source market for tourists to the Maldives and is one of the best performing source markets. Several different types of activities have been carried out by MMPRC in the German-speaking market. These include campaigns with TUI Austria, TUI Germany, Condor, FTI, and outdoor campaigns with Dotcom Arabia. And also taken part in IMM Germany, IMEX 2022, and ITB Digital Business Day.
MMPRC carried out 260 different marketing activities in 22 global markets last year, including fairs, roadshows, familiarization trips, marketing campaigns, webinars, and interviews. The greatest testament to the success of these activities came late last year, as the Maldives secured the title of ‘World’s Leading Destination’ for the third consecutive year (among several other accolades). Last year, MMPRC also secured the title of ‘World’s Leading Tourist Board’ for the first time in our nation’s history.
Maldives Marketing and Public Relations Corporation (MMPRC/ Visit Maldives) has launched a campaign with McDonald’s Travel TV to promote the Maldives in the German-speaking markets.
The commercial will highlight the distinctive attractions of the Maldives, including the stunning underwater scenery, shipwrecks, romantic adventures, and sandbanks. It aims to draw attention to the distinctive one-island, one-resort idea. Based on the interests and preferences of our German-speaking markets, including Germany, Austria, and Switzerland, the advertisement has been carefully chosen. In the German-speaking countries, the campaign will increase the Maldives’ brand visibility and awareness and reach a wide audience. Under the campaign the Maldives will be advertised in 700 McDonald’s outlets with a reach of 35 million consumers.
With 132,426 arrivals as of December 28, 2022, the German-speaking market ranks as the fourth highest source market for tourists to the Maldives and is one of the best performing source markets. Several different types of activities have been carried out by MMPRC in the German-speaking market. These include campaigns with TUI Austria, TUI Germany, Condor, FTI, and outdoor campaigns with Dotcom Arabia. And also taken part in IMM Germany, IMEX 2022, and ITB Digital Business Day.
MMPRC carried out 260 different marketing activities in 22 global markets last year, including fairs, roadshows, familiarization trips, marketing campaigns, webinars, and interviews. The greatest testament to the success of these activities came late last year, as the Maldives secured the title of ‘World’s Leading Destination’ for the third consecutive year (among several other accolades). Last year, MMPRC also secured the title of ‘World’s Leading Tourist Board’ for the first time in our nation’s history.
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