By 
Maldives Marketing and Public Relations Corporation (MMPRC / Visit Maldives) took part in French Travel Market (IFTM) Top Resa 2022 and held a roadshow “Connect with Maldives, Your Safe Haven Maldives Roadshow” to promote the Maldives as a destination in the French market.
MMPRC’s roadshow targeting the French market was held in Paris, at Le 28 George V, joined by 13 industry partners. According to MMPRC, the purpose of this roadshow is to re-establish and consolidate France as one of the key source markets for the Maldives, and to strengthen trade relationships between potential travel agents and its industry partners. The target audience for this event includes affluent travel agents.
Moreover, at the same time, MMPRC and 27 industry partners are taking part in IFTM Top Resa 2022, held from September 20-22, 2022 at Porte de Versailles. IFTM Top Resa 2022 is a multi-purpose trade show for tourism and travel, covering all travel reasons: business, leisure, group and MICE. The B2B event is held in Paris, offering excellent business opportunities, improved returns on investment, and access to qualified and relevant travel buyers, influencers, and market professionals.
Under MMPRC’s marketing strategies for the French market, through events MMPRC aims to make the Maldives the most preferred destination for French travellers while maintaining and strengthening destination presence in order to increase arrivals to pre-pandemic figures. Also, to promote Maldivian products (resorts, hotels, guesthouses and liveaboards) and segments including honeymoon, romantic, family, adventure, dive and underwater. MMPRC will also market the scattered geography of our islands, and the privacy, luxury and unique experiences that we offer visitors. Such events also provide industry partners with a platform to promote their properties, products, and services.
As of 24th August 2022, France is the 7th top source market to the Maldives with an arrival figure of 34,120, which is a 3.2% market share of the total arrivals of 1,056,851 that the country has achieved during this period. MMPRC has been holding several activities targeting this market, including marketing campaigns, social media campaigns, digital media advertising campaigns, and participation in fairs and exhibitions.
MMPRC carried out 260 different marketing activities in 22 global markets last year, including fairs, roadshows, familiarization trips, marketing campaigns, webinars, and interviews. The greatest testament to the success of these activities came late last year, as the Maldives secured the title of ‘World’s Leading Destination’ for the second consecutive year.
About Post Author
in #Thiladhunmathi
Comments