Maldives Marketing and Public Relations Corporation, (MMPRC/Visit Maldives) has initiated a month-long marketing campaign with Kuoni France, which will be held from January 6 to February 6, 2022.
The collaborative campaign between MMPRC and Kuoni France aims to further promote the destination as a safe haven, ready to welcome tourists from the French market. Kuoni France is one of the world’s top online travel agents, selling over 100 destinations through travel deals tailored for all types of vacationers to a global audience.
Under this campaign, advertisements, articles, photos, and newsletters of the Maldives will be posted on the digital and social media platforms of Kuoni, France and will be placed at strategic outdoor locations. Moreover, the campaign will further showcase exciting experiences available in the Maldives and will help significantly increase the awareness among French travellers. Also it aligns with MMPRC’s marketing strategy for the French market, which focuses on promoting and marketing the individual tourism services and products available for tourists.
MMPRC held several destination promotion activities in 24 global markets throughout the year. This includes virtual and in-person activities such as roadshows, webinars, familiarisation trips, social media, digital and outdoor advertising campaigns with stakeholders, and participation in fairs and exhibitions. Many such activities are planned for the year ahead to maintain destination momentum and increase global arrivals.