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Maldives Marketing and Public Relations Corporation (MMPRC / Visit Maldives) has participated in SATTE 2023, a premier business-to-business exhibition for travel and tourism trade professionals in South Asia.
In the event held from 9-11 February in India Expo Mart in Delhi, India, Visit Maldives is showcasing the unparalleled beauty and diversity of the Sunny Side of Life as a short-haul holiday destination for Indian travellers.
SATTE 2023 provides an ideal platform for industry leaders and professionals to connect, network, and showcase their products and services. With a growing number of exhibitors and visitors, both domestic and international, SATTE has established itself as the premier networking forum for the travel and tourism industry in South Asia. A total of 81 representatives from 48 companies from the Maldives’ tourism industry are taking part in the fair along with MMPRC.
One of the key objectives of participating in SATTE 2023 is to maintain destination presence in the Indian and wider South Asian market. It provides MMPRC the opportunity to share the latest information about the destination, the unique selling points of our products (resorts, hotels, guesthouses, liveaboards) and experiences with the participating travel trade representatives. A destination presentation will be given to travel trade visitors at the main SATTE presentation area on day two of the event. Through this event, our industry partners have the opportunity to update the Indian market about their individual properties, unique offers, and more.
Visitors can expect a range of activities at the Maldives stand at SATTE 2023, including destination presentations, meetings with key travel trade professionals and other partners, and influencer experiences. The destination presentation at the stand will be given at a dedicated area designed to reflect MICE concept offers awaiting business travellers in the Maldives. Free holiday giveaways to the Maldives sponsored by Adaaran Club Rannalhi and Seaside Finolhu Baa Atoll Maldives will also be awarded to lucky winners through a raffle to be held after the Destination Presentation at SATTE.
Additionally, Maldives and MMPRC have been nominated for two prestigious categories of SATTE Awards, to be held on 10th February. The Maldives is nominated for the title of “Sustainable International Destination of the Year” and MMPRC is nominated for the title of “Best International Tourism Board”.
With a total arrivals figure of 241,369 tourists in 2022, India was the top source market to the destination last year with 14.4 percent of the total market share. MMPRC has been holding several promotional initiatives targeting this market to maintain destination momentum. This includes digital and social media campaigns; participation in major fairs and exhibitions; media interviews; ad campaigns; TV and online programmes; outdoor advertising campaigns; and familiarisation trips. Many such activities are planned to be held throughout 2023 for this market as well.
In 2022, MMPRC conducted a total number of 178 marketing activities. This included over 90 marketing campaigns, attending 44 fairs, hosting 06 roadshows, 09 virtual events, 18 familiarisation trips, and 10 other events executed worldwide. The greatest testament to the success of these activities came late last year, as the Maldives secured the title of ‘World’s Leading Destination’ for the third consecutive year (among several other accolades). Last year, MMPRC also secured the title of ‘World’s Leading Tourist Board’ for the first time in our nation’s history.
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