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Ooredoo Maldives has announced its partnership with Snapchat, a global camera company, aimed to accelerate the adoption of Augmented Reality (AR) to create unique immersive experiences for customers in Maldives.
Ooredoo Maldives will use Snapchat Lenses to showcase the natural beauty and distinct culture of Maldives to its global clients as part of its ‘Visit Maldives Now’ campaign, which supports national efforts to rebuild tourism in the post-pandemic era. Snapchat today unveiled a special AR lens celebrating the Maldives Tourism 50th Anniversary, as well as a special geofilter to welcome travelers to the sunny side of life.
Moreover, Ooredoo Maldives has announced new daily, weekly, and monthly data packs devoted to Snapchat with up to 20GB data to allow more customers to stay connected with their friends and family while having fun with Snapchat’s unique AR capabilities.
To enable more users to stay connected with their friends and family and have fun while using Snapchat’s fun AR tools, Ooredoo Maldives has also introduced new daily, weekly, and monthly data packs dedicated to Snapchat with up to 20GB data. Ooredoo Prepaid customers will receive free 2GB data valid for 30 days as part of the strategic relationship with Snapchat, allowing more consumers to enjoy the wide array of lenses, filters, and Friendmojis available on the site. Customers can get the free data by dialing *929*1# or texting “SNPF” to 5555. The free data for snapchat offer will be valid until the end of June 2022.
Ooredoo Maldives Managing Director and CEO, Khalid Hassan Al-Hamadi stated that the partnership seeks to provide unique experiences for our consumers while also making augmented reality more accessible to people and businesses in the Maldives, allowing them to take advantage of AR’s tremendous possibilities. Snapchat’s advanced tools can be used to engage and promote our beautiful nation to global communities in fun and unique ways, such as the recently launched AR lens and geofilter to commemorate the Maldives’ tourism Golden Jubilee, he added.
Furthermore, Carrier Partnerships Manager of Snapchat, Bachir Boumediene, stated “we center our company, and our app, around AR and the camera because we believe this technology can and will do incredible things to enhance lives and how we learn, explore, shop, make art, and more. At Snap, our intent is to make AR more accessible, useful and practical than ever before. We are excited to partner with Ooredoo Maldives and we are committed to democratizing the ability to use AR which will be expanded through our strategic partnerships like these.”
As Maldives marks its Golden Jubilee Year of Maldives Tourism, the newly introduced filter and frame will be a great addition to the celebration that promotes Maldives and its culture. The “Hello from the Sunnyside” geofilter is designed with elements that represents the natural beauty such as palm trees and the white sandy beaches, and the new AR lens dedicated to the Maldives showcases the unique cultural attire of men and women of the nation.
Since, AR usage is surging globally, Snapchat sees over 6 billion AR Lens plays, and have more than 200 million people engaging with AR every day. Ooredoo Maldives partnership with Snapchat will enable our customers and businesses to create innovative content, services and increase more engagement with one another. Ooredoo Maldives remains committed to the people of the Maldives and will continue to provide exciting and innovative digital products and services through global partnerships.
In addition, more information regarding the partnership will be available from: ore.do/snapchat
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