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Ooredoo Maldives has announced its partnership with Kandoodhoo Council to build Kandoodhoo Mirus Brand and launches an exciting new product line of Hot Sauces.
Every Year, Ooredoo Maldives, unveils its annual Ramadan campaign that focuses on local culture, traditions or a historical event that reinforces the message of togetherness, kindness, compassion and building relationships with loved ones during the auspicious month. Unlike any other year, this year, Ooredoo’s Ramadan initiative is packed with special flavors as the company has focused on a special local chilli, Kandoodhoo Mirus, one that is very close to people’s hearts, especially during the month of Ramadan.
In line with Ooredoo’s vision to enrich the lives of local communities, the campaign focuses on establishing the Kandoodhoo Mirus as a brand to enable the people of Kandoodhoo to market the product to new local and international markets to take this unique product to the even greater heights.
The campaign was launched today at a special ceremony held to unveil its Ramadan offers that was attended by the President of Local Government Authority, Afshan Latheef, President of Kandoodhoo Council Ahmed Reehan, Managing Director & CEO of Ooredoo Maldives, Mr. Khalid Al-Hamadi, management of Ooredoo Maldives and esteemed guests from Kandoodhoo Council.
Building upon the popularity and the chilli’s uniqueness, Ooredoo together with Kandoodhoo Council has built a brand for the chilli, based on its story, taste and flavor. This includes brand guidelines, a special logo and a dedicated website for Kandoodhoo Mirus with the aim to further establish the product across Maldives and beyond, connecting the people of Kandoodhoo to new opportunities and socio-economic growth.
In addition to the establishment of Kandoodhoo Mirus Brand, as a special Ramadan gift, Ooredoo Maldives also partnered with Enzi to create a special hot sauce using Kandoodhoo Mirus. The sauce comes in different levels of spiciness from Hot, Very Hot to Fiery Hot which can be enjoyed by people with different levels of spice tolerance. This special sauce will be available for purchase through the newly developed Kandoodhoo website and ecommerce platform Moolee.
Since 2001, Kandoodoo Mirus has quickly gained popularity among the local communities for its distinct taste, smell and its fiery hotness. Kandoodhoo Mirus is a unique locally produced variant of scotch bonnet, which has now become a household name in the Maldives.
As a community focused company, Ooredoo Maldives has always remained a close partner of the local communities, and acted as an enabler of small businesses providing guidance, expertise and necessary tools for their growth. Understanding the value of branding, Ooredoo Maldives joined hands with Kandoodhoo council with the aim to support local farmers, build the Kandoodhoo Mirus brand and support their efforts to take this exceptional product to a larger global audience.
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